About Us

SIFF is a Real Estate investment advisory and consulting firm. Think of us as your financial planner for Real Estate. Our greatest value is to act as an independent third party advisor, NOT the Broker or Realtor. We coordinate and oversee transactions to ensure you receive the best service, pricing, and investment options.

The Problem

In today’s current market, finding, evaluating and acquiring investment Real Estate can be a very random and complicated process.

Not having an experienced and objective third party advisor negotiating and executing on all facets of the transaction will undoubtedly leave money on the table. There are simply too many ways to make a mistake.

Not only does an investor have to find his/her own resources, you are also responsible for crunching the numbers.

Until now, financial advice and services have only been offered for stocks & portfolio assets, not real estate.

The Solution

SIFF provides the same level of expertise,  objective advice, and services for real estate investors that you would expect from a traditional Financial Planner who oversees your stock portfolio.

Not only do we crunch the numbers, we also coordinate & oversee the actual transaction to ensure you receive the best service, pricing & investment options.

Many investors focus on property type and location as they feel this is where good investments are made. To some extent this is true, but there are good investments in any location. Having an experienced TEAM is the key.

Our Client Profile

We work with a diverse clientele, ranging from owners of multiple single-family homes to large apartment buildings and commercial properties.

We understand each situation is unique, and provide property owners with the comprehensive analysis necessary to make informed decisions about the course of their investments.

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Typical Client Goals

  • Increase Income

  • Lower Expenses

  • Diversify Portfolio

  • Build Wealth

  • Defer Taxes

Scott Fong
Scott FongPresident & Founder

Meet Our Founder

SIFF was founded by Scott Fong, whose background has been in the Financial Services Industry for over 15 years. The idea for the SIFF was born after Scott bought his first investment property. It was a 4 unit building in a quiet area out of state.

Finding real estate partners wasn’t very difficult, however, finding great real estate partners with the experience and skills necessary to truly help him succeed was challenging. What Scott found was a random process with many inefficiencies, he knew there was a better way.

Because we understand every client’s situation is different, we first look at your overall economic position, financial goals, and current portfolio before making recommendations. Creating a custom investment plan is the only way to ensure all of your goals are achieved long term.

Complimentary Consultation: You Need It, We Gladly Provide It.

Our #1 priority is you, the client. We believe in our services and hold ourselves to the highest standards. We truly care about your Real Estate and Investments as much as you do, which is why we offer a complimentary consultation.

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